On October 1, 2026, Japan’s leading real estate management corporation, Nihon Housing Group, will hold a launch event to officially announce its presence in the Vietnamese market. The event marks a strategic step forward in the company’s international market expansion journey, carrying expectations to redefine luxury living standards through a Japanese-standard Lifestyle Management model.
Against the backdrop of Vietnam’s real estate market shifting toward quality depth, residents and property owners are setting increasingly stringent standards not only for infrastructure, but also for operational services and living environment quality. Recognizing this demand, Nihon Housing Group decided to select Vietnam as a key regional market.
Saigon South will be Nihon Housing Group’s first destination in Vietnam due to the potential and development orientation of the urban areas and real estate projects there — specifically, the Phu My Hung City Center with luxury and ultra-luxury projects under the Phu My Hung 2.0 development strategy.
Unlike traditional operational management approaches, Nihon Housing Group brings the Lifestyle Management model to the Vietnamese market with a “people-centered” principle and the authentic Japanese service philosophy of Omotenashi (devoted hospitality). Through this direction, the enterprise deploys a comprehensive operational service suite for luxury and ultra-luxury residential segments, ranging from technical management and system maintenance to strict security control.
In addition to enhancing the living experience and providing maximum support for residents’ daily needs, Nihon Housing also focuses on organizing community-building activities while providing specialized solutions to help maintain and preserve real estate value over time.
Founded in 1958 in Japan, Nihon Housing Group possesses over 65 years of experience and is known as “Japan’s Leading Butler.” To date, the group directly manages over 10,690 buildings comprising more than 500,000 apartments across the Land of the Rising Sun. The combination of decades of standardized operational processes and an understanding of local culture promises to bring high-quality living experiences to the Vietnamese resident community.
